Candidate sourcing is the single greatest opportunity to impact the total cost, quality, and performance of recruiting. Sourcers have tremendous challenges facing them but somewhere tucked away in these challenges we have the potential for a solid sourcing plan.
Sourcers face many obstacles that recruiters don’t have to deal with. For instance regardless of how strong your sourcing skills are in some circles you’re still considered jr. level or even worse entry level. So what’s the solution? Are sourcers fighting a losing battle? Not necessarily. Try these tactics below to tackle the unique sourcing challenges.
Strategy #1 Information Gathering/ Learning specific business requirements and needs
Don’t make assumptions, take the time to research and understand the specific business needs. Don’t consider yourself exempt just because you may have seen that skill set before. Usually sourcer’s receive their job requisitions and begin to highlight the buzzwords and within minutes they start doing searches. Save yourself time and money, do your research first. You need to know more than just keywords you need to know your prospective candidate’s industry, what they’re looking for and what drives them. Once you know what they want, you can tailor what you have to offer them and make it more enticing.
Strategy #2 Technology and market development analysis/identifying and defining targets, approaches, and tactics
Tailor each approach to specific target candidates. Once you learned the specific needs it would be easy to define the appropriate approach and tactics. You can’t and shouldn’t have a cookie cutter approach to sourcing. When your campaigns are targeted at technical people, speak in technical terms. Capture their interests and look for ways to capitalize on it.
Strategy #3 planning strategy/Solution specification/Deriving short & long term plans.
Adding to your knowledge of your candidate industry and the tactics that would work best you are ready to begin your planning. Preparation and careful planning can effectively improve your chances of delivering on your sourcing goals. To achieve sourcing success we must rely on a combined set of actions. Planning will ensure that you keep your sourcing on track.
Strategy #4 solution strategies implementation
Implementation of a chosen solution has to be effectively managed to deliver the desired effect. Link your activities to your plan; don’t just see them as just things to do. As you start implementing your well-thought out sourcing plans. Whether it is internet sourcing, job posting, job board searches, name generation, email campaigns, or plain raiding a target company you will see that your sourcing will take on new life because now it is not a routine but part of a strategic placement of tactics to reach your goal.
Strategy #5 monitoring sourcing performance/Regular strategic reviews
Usually as sourcer/recruiters we get so involved in our routine that we make assumptions. It is easy to thing that being busy is being effective. Monitoring the performance of each sourcing tactic can help you determine whether we need to adjust to a different source. We may get a high number of responses to an email blast but the skills may be wrong, the ad may need to be tweaked, or my cold call script may need to be changed. The only way to know and truly measure our effectiveness is thru tracking and monitoring each sourcing strategy.
Strategy #6 Trend analysis
Trending your sourcing activities is the best way to truly know the direction your sourcing is headed. It validates your judgments and provide for finding and implementing best practices. We need to distinguish from our impressions and reality, trending results will help us differentiate between the two and drive us to deliver on our goals.
Remember that while sourcing goals may not change, the market has and so have our research methods which continue to evolve, and that means that sourcers need to stay on guard to stay in the game. Managing and monitoring your candidate sourcing activities is essential to maximizing the value we provide.